The website, which calls people to eat them after the death of their pets, went online on June 5th 2014. ‘For a better world!’ according to the founder. ‘Ultimately, every pet dies. Why would you cremate or bury the pet if you can eat him? “ claims that burying or cremating your dead pet is an eternal sin. ‘Big quantities of meat are now being disposed!’ The website explains why pet food is realistic food. “Pet food isn’t only delicious, it also contributes to the solution for the bio industry and the CO2 emissions associated with it.” If you have doubts about the necessity after reading these all-around headers to consume pets you can read the manifesto online. After this you are likely to think: is it time to eat our pets?


The assignment for this project was to design a hoax.

Made in collaboration with Joëlle Erkamp.